Update: Price has gone up on this item.
Amazon has marked down the Leapfrog Tag Reader in purple to just $16.14. In the two years I have been tracking this price, it has NEVER gone this low. Not once. Even if you are done with your holiday shopping, I would pick one of these up and set it aside for birthdays or Easter.
These are absolute lifesavers on long car rides and my kids just love them. Both my 4-year old and 2-year old use these almost on a daily basis.
Keep an eye out for inexpensive books over the next few weeks. I bought some after Christmas last year that were put on clearance to set aside for this year. You can pick up the Disney Princess Little Mermaid book for the Tag Reader right now for just $5.99, almost 50% off regular listed price!
Shipping is free with Amazon Prime or with a qualifying $25 purchase.